High-earning creators are the backbone of agency success, driving most of the revenue despite being a small percentage of the creator economy. For instance, the top 1% of OnlyFans creators earn over $100,000 annually, while 80% make less than $200 per month. This article outlines a step-by-step process to identify and partner with creators who deliver consistent, high earnings through genuine audience engagement.
Key Steps to Find High-Earning Creators:
- Set Income Targets: Focus on creators earning $2,000+ per month, with top-tier services reserved for those making $10,000+ monthly.
- Prioritize Engagement: Look beyond follower counts. Creators with loyal, active audiences generate more revenue.
- Use Data Tools: Platforms like NimbusReach help filter creators by earnings, engagement, and growth trends.
- Evaluate Content Strategy: High earners diversify income streams (subscriptions, tips, custom content) and maintain consistent, quality posts.
- Check Marketing Skills: Creators with strong cross-platform promotion and collaborations show better growth potential.
- Verify Authenticity: Avoid creators with fake followers or non-compliant behaviors.
- Onboard Strategically: Personalize outreach and establish clear terms for collaboration.
The Bottom Line: Agencies should focus on a small group of creators with proven earning potential, leveraging tools and metrics to make informed decisions. This targeted approach ensures long-term revenue growth and minimizes wasted resources.
How Top 1% Creators Actually Make Money on OnlyFans
Step 1: Set Clear Earning Targets
Before diving into creator discovery, it’s essential to define clear earning targets that align with your agency’s growth objectives. Without these benchmarks, there’s a risk of wasting time and resources on creators who can’t generate the revenue your agency needs to thrive.
Creator earnings tend to be highly concentrated, so it’s smart to focus on those who consistently deliver results. Instead of trying to nurture lower-performing creators, prioritize those who already have a track record of strong earning potential.
Establish Income Thresholds
Defining specific earning thresholds helps you categorize creators into tiers, making it easier to tailor your outreach and management strategies. Based on current platform data, successful agencies often structure their thresholds like this:
- Entry-Level Partnerships: Look for creators earning $2,000 or more per month. These creators typically outperform the average and are a solid choice for agencies building a reliable roster.
- Mid-Tier Focus: Target creators generating between $5,000 and $10,000 monthly. These individuals usually have loyal fan bases and a proven ability to sustain income growth.
- Premium Representation: Reserve your top-tier services for creators earning $10,000+ per month. These high performers often drive the majority of agency revenue, making them worth the extra management and marketing efforts.
The thresholds you choose should reflect your agency’s stage and strategy. For instance, newer agencies might start with the $2,000 minimum to gain experience and build cash flow. In contrast, established agencies often aim higher to maximize returns. Some advanced agencies even focus exclusively on creators in the top 0.1% of earners, targeting only the elite performers.
Use Data-Driven Filtering Tools
Once your earning thresholds are set, the next step is to identify creators who meet your criteria. Manual research can be time-consuming and unreliable, so leverage data-driven tools to streamline the process. Advanced analytics platforms can quickly filter creators based on income, engagement, and growth trends, turning what used to be guesswork into precise targeting.
For example, NimbusReach offers powerful search filters that help you find creators by verified earnings. Unlike tools that only show follower counts, NimbusReach provides in-depth insights into performance metrics, audience engagement, and revenue trends. You can easily filter creators into your $2,000, $5,000, and $10,000 earning brackets.
One standout feature of NimbusReach is its Fan Devotion Score, which evaluates a creator’s ability to attract paying fans. This metric pulls data from sources like Google searches, social media activity, and other online signals to pinpoint creators whose audiences are willing to spend money.
Another helpful feature is growth alerts and notifications, which highlight trending creators on the rise. These real-time updates allow you to identify breakout performers who may soon move into higher earning tiers, giving you a chance to partner with them early.
When using these tools, focus on creators who show steady, month-over-month income growth rather than one-time spikes. Consistent growth usually signals a sustainable fan base and reliable revenue – exactly the kind of stability agencies need for long-term success.
Step 2: Check Audience Engagement Quality
To truly gauge a creator’s potential for sustained revenue, you need to dig deeper than surface-level metrics like follower counts or likes. Real audience engagement is what sets top earners apart, as it directly translates to higher earnings. For instance, the top 1% of OnlyFans creators earn over $100,000 annually because their audiences are not just passive followers – they’re active, engaged, and willing to spend money. On the flip side, 80% of creators who monetize their content make less than $200 per month, while the top 10% rake in about 75% of the platform’s total earnings. This stark contrast highlights the importance of genuine engagement over sheer numbers.
Track Audience Growth and Loyalty
Audience loyalty and steady growth are key indicators of a creator’s earning power. The most successful creators don’t just attract followers – they keep them engaged. Look for creators with consistent follower growth and retention rates. High performers typically maintain engagement rates above 5% of their total followers for likes and comments, a figure that far surpasses those with lower earnings.
Tools like NimbusReach’s Fan Devotion Score can provide deeper insights. This score evaluates how actively fans seek out a creator’s content, discuss it in online communities, and engage beyond the creator’s primary platform. These behaviors strongly predict higher conversions to paid subscriptions and increased tips.
"Our proprietary algorithm combines all these signals into a single score that measures how many paying fans a creator can attract. This isn’t just about follower count – it’s about genuine fan devotion and willingness to pay." – NimbusReach
Once audience engagement is assessed, it’s equally important to evaluate the creator’s consistency in content output.
Review Content Posting Frequency
Consistency is a hallmark of creators who treat their work like a business. High-earning creators post regularly to maintain visibility and keep their audiences engaged. This steady flow of content not only encourages subscription renewals but also fosters ongoing interaction with fans, both of which are crucial for sustained income. When assessing creators, prioritize those who have maintained a consistent posting schedule for at least three months. Irregular posting patterns can signal unstable revenue streams.
Monitor Fan Interaction Levels
Fan interaction is another critical metric for evaluating earning potential. Creators who actively engage with their followers – through personalized responses to comments or direct messages – build a sense of community that encourages fan loyalty and spending. The most successful creators often go above and beyond, creating customized content for their most dedicated supporters. For example, creators with a comment-to-follower ratio of 2–3% or higher are more likely to have a loyal and engaged audience.
Sophie Rain, one of the highest-earning OnlyFans creators in 2025, reportedly made $43 million in a single year. Her success wasn’t just about having a large following – it stemmed from her deeply engaged fanbase, which frequently interacted with her content and purchased exclusive offerings. This demonstrates how meaningful interactions and fan loyalty can drive revenue far more effectively than follower numbers alone.
Be cautious of red flags like generic or repetitive comments, sudden spikes in engagement without corresponding follower growth, or low levels of meaningful interaction. These patterns might suggest inflated metrics or fake followers that won’t translate into revenue. Instead, focus on creators whose fans leave thoughtful comments, ask specific questions, and express genuine interest in the creator’s life and content. These are clear signs of an audience that’s ready to invest in exclusive access and personalized experiences.
Step 3: Examine Content Strategy and Income Sources
A creator’s approach to content and their ability to diversify income streams often indicate their potential for long-term success. By setting clear earning goals and engaging their audience effectively, creators who tap into multiple revenue channels tend to outperform those who rely on just one. Research shows that creators leveraging diverse income sources – like subscriptions, tips, and custom content – can earn anywhere from five to six figures monthly. In contrast, the average creator typically earns around $150 to $180 per month.
Look for Multiple Revenue Streams
The most successful creators don’t put all their eggs in one basket. Instead, they monetize their audience through a mix of revenue channels. Beyond subscriptions, top earners maximize their income by incorporating tips, pay-per-view content, and high-priced custom requests.
Take Bella Thorne, for example. Her earnings surged after she expanded her content offerings and embraced multiple revenue streams. These creators recognize that fans are willing to pay for a variety of content and experiences tailored to their preferences.
When evaluating creators, focus on those actively utilizing at least three different income streams. Relying solely on subscriptions often limits earning potential, making it harder to reach higher income tiers. The platform’s 80/20 revenue-sharing model – where creators keep 80% of their earnings – further incentivizes exploring multiple ways to generate income.
Tools like NimbusReach provide detailed analytics to identify creators with diversified revenue streams. By analyzing earning patterns and audience data, platforms like this can help pinpoint creators who are strategically maximizing their income potential.
Check Content Quality and Variety
The range and quality of a creator’s content play a huge role in audience engagement and spending habits. Creators offering a mix of content formats – like photos, videos, live streams, and interactive content – tend to keep fans more engaged and loyal. This variety often leads to increased spending on exclusive content and tips, as it caters to different audience preferences.
High production quality is another key factor. Creators who invest in good lighting, clear audio, and visually appealing setups typically see higher engagement. Their content feels more polished and exclusive, allowing them to charge premium subscription rates and attract more tips.
NimbusReach’s Fan Devotion Score measures how well a creator’s content resonates with their audience. Creators who consistently produce varied, high-quality content often enjoy more stable income streams, making them less vulnerable to platform algorithm changes or shifting fan interests. Additionally, offering exclusive content further enhances their revenue potential.
Find Creators Offering Exclusive Content
Exclusive and personalized content is a major driver of fan spending and retention. Many creators use tiered access models, where basic subscribers get standard content, while premium subscribers gain access to perks like personalized messages, custom content, and behind-the-scenes moments.
This sense of exclusivity fosters a closer connection between creators and their fans, encouraging higher spending. The top 1% of creators, earning over $100,000 annually, excel at crafting these unique experiences.
Look for creators who prioritize personalized interactions, such as responding to direct messages with custom replies or creating special content for their most loyal fans. Cross-platform promotion is another sign of a sophisticated strategy. High earners often use Instagram, Twitter, and TikTok to drive traffic to their OnlyFans, creating multiple opportunities for fan engagement and revenue generation.
When using NimbusReach to evaluate creators, the Content Insights feature can be especially helpful. It provides detailed data on which types of content perform best, making it easier to identify creators who are already diversifying their offerings and utilizing multiple monetization strategies.
Step 4: Review Marketing and Growth Methods
When it comes to predicting a creator’s future earnings, their marketing skills often tell a more accurate story than their current follower count. This is why it’s essential to evaluate their strategies for growing an audience across multiple platforms. The most successful creators know how to expand their reach through cross-platform promotion, strategic collaborations, and consistent audience engagement. Instead of focusing on surface-level metrics, look for creators with well-thought-out marketing plans that demonstrate long-term growth potential.
Check Social Media Promotion
Social media promotion plays a key role in the success of high-earning creators. Platforms like Instagram and TikTok are often used to draw engaged audiences toward paid content platforms. The creators who stand out are those who consistently post engaging content, make use of platform-specific features like Instagram Stories and Reels, and maintain strong engagement metrics on their posts.
Take Sophie Rain, for example. Her social media strategies effectively drive revenue, showing how cross-platform promotion can directly increase earnings. When reviewing a creator’s social media presence, pay close attention to their calls-to-action. The top performers know how to guide their followers to subscription platforms or other revenue streams without sounding overly promotional. They create content that feels natural yet leads to measurable conversion spikes, especially after major campaigns.
To measure the success of a creator’s social media promotion, tools like NimbusReach can be incredibly helpful. This platform analyzes traffic sources and conversion rates, offering insights into "simp signals" – indicators of genuine fan engagement and willingness to pay. For instance, it evaluates Instagram comments for sentiment, tracks Reddit activity, and monitors mentions across the web to give you a clear picture of a creator’s promotional reach.
Next, consider how collaborations with other creators can amplify these efforts even further.
Look for Creator Collaborations
Strategic partnerships are another powerful way for creators to expand their reach and credibility. Creators who frequently collaborate with others typically demonstrate strong networking skills and a proactive approach to audience growth, both of which are tied to higher earning potential. The most effective collaborations happen between creators with complementary audiences, similar content styles, or overlapping fan interests. These partnerships can quickly introduce creators to new, engaged audiences.
Whether it’s joint live streams, co-created content, or shoutouts, these types of collaborations often lead to immediate boosts in engagement and income. By teaming up, creators gain access to pre-qualified audiences who are already interested in similar content. To identify creators who regularly collaborate, check their content for guest appearances, tagged posts, or mentions of other creators. This activity is often easy to spot on platforms like Instagram and TikTok.
Creators who actively collaborate show they understand the importance of community and mutual promotion – skills that directly impact their revenue. Additionally, frequent collaborations often indicate a creator has built strong relationships within their industry, opening the door to more opportunities like cross-promotions, joint ventures, and referrals from other successful creators.
Track Growth Patterns
A creator’s growth pattern can reveal more about their marketing skills than a single viral moment. Look for creators with steady follower growth and high engagement rates, and be cautious of those with sudden, unexplained spikes that may suggest they’ve purchased followers.
NimbusReach makes it easier to spot these trends. The platform allows you to track growth rates, engagement metrics, and Fan Devotion Scores. You can even set up alerts to notify you when a creator’s metrics hit certain thresholds, helping you identify "Trending Creators" on the rise or "Breakout Creators" before they hit the mainstream.
Using this data-driven approach, you can compare creators and export historical data for deeper analysis. Since much of an agency’s revenue often comes from a small group of highly successful creators, identifying those with proven marketing expertise is key to driving your agency’s growth.
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Step 5: Verify Creator Legitimacy and Compliance
Before signing a creator to your agency, it’s crucial to confirm their authenticity. With millions of OnlyFans creators out there, some resort to buying followers or breaking platform rules to inflate their metrics. Ensuring that creators are authentic, follow platform guidelines, and align with your agency’s values is essential – not just for their performance, but also for maintaining your agency’s reputation.
Partnering with creators who rely on fake engagement or violate platform policies can harm your credibility and even lead to legal trouble. Since most agency profits often come from a handful of top-performing creators rather than a large pool of mid-tier ones, every collaboration decision carries weight.
Spotting Fake Followers and Engagement
Creators with fake followers or bot-driven engagement are a red flag. Don’t just rely on follower counts – dig deeper into engagement patterns to find signs of genuine fan interest.
For example, sudden, unexplained spikes in followers can be a warning sign. If a creator gains thousands of followers overnight without a viral post or major promotion, it could indicate they’ve purchased followers. Similarly, bot-generated comments often lack depth, featuring repetitive or generic phrases, while real fans tend to leave detailed, personal remarks that directly relate to the content. Be cautious of high engagement on low-quality content, as this could signal artificially inflated metrics.
Other indicators of fake engagement include accounts with no profile pictures, random usernames, or audience demographics that don’t align with the creator’s niche.
Tools like NimbusReach can simplify this process. Its algorithm evaluates multiple factors to measure genuine fan engagement, providing insights through its Fan Devotion Score. This helps agencies focus on creators with real, paying audiences rather than wasting resources on inflated metrics.
Once you’ve flagged any suspicious engagement, the next step is to verify compliance with platform rules and check for brand alignment.
Confirming Compliance with Platform Policies
Ensuring a creator follows platform rules is just as important as verifying their authenticity. Violations of terms of service on platforms like OnlyFans or Instagram can lead to account suspensions or permanent bans, which can have serious consequences for your agency.
Key issues to monitor include content violations like posting underage or non-consensual material, as well as copyright infringement. Thoroughly review a creator’s public content to ensure it meets platform standards. For OnlyFans, this includes verifying proper age documentation and adherence to all content requirements.
Spam and deceptive advertising are other areas of concern. Tactics like sending unsolicited messages or making false claims about content or earnings not only breach platform rules but can also tarnish your agency’s reputation. Be sure to check for any history of account suspensions or warnings, as creators with prior violations may pose a higher risk of future issues.
NimbusReach can assist here as well, flagging creators with compliance concerns so you can focus on those with clean records.
Ensuring Brand Alignment
Even if a creator is legitimate and follows the rules, they might not be the right fit for your agency if their style or values don’t align with your brand. Ensuring this alignment is key to protecting your agency’s reputation and maintaining consistent messaging across partnerships.
Evaluate the creator’s content tone, how they interact with fans, and the professionalism of their work. Some creators may have a large following, but their approach might not reflect your agency’s standards.
Values matter too. Look at the causes they support, their public statements, and their general online behavior. If a creator frequently engages in controversial topics or behaviors that clash with your agency’s ethos, it could lead to reputational risks.
Finally, consider whether the creator’s audience aligns with your agency’s target demographic. Even a highly successful creator might attract a following that doesn’t match your agency’s goals or brand positioning.
"Make informed choices based on real fan behavior data, not just vanity metrics or guesswork", advises NimbusReach.
Step 6: Use Creator Discovery Platforms
Once you’ve confirmed legitimacy and compliance, it’s time to simplify your search by tapping into creator discovery platforms. Searching for creators manually can be a tedious process, and it often leads to missed opportunities. Platforms like NimbusReach tackle this problem by offering tools like advanced analytics, intuitive filters, and automated tracking, all designed to help agencies make smarter, data-backed decisions.
These platforms are especially useful because a significant portion of agency revenue typically comes from a small group of standout creators, rather than a large number of mid-tier performers. This makes choosing the right creators absolutely crucial, and underscores the importance of precise identification.
Apply Advanced Search Filters
Advanced filtering tools allow you to quickly sift through thousands of creators to find those who align with your goals. Instead of scrolling endlessly through profiles, you can filter creators based on criteria like earnings, engagement rates, audience demographics, and niche categories – helping you zero in on top-tier talent.
For instance, you could set filters to display only creators earning more than $10,000 per month. This approach targets the top 1% of OnlyFans creators, who account for nearly a third of the platform’s revenue. NimbusReach takes filtering a step further with its proprietary Fan Devotion Score, which measures authentic fan engagement using a variety of online signals. The platform also lets you fine-tune your search with additional performance metrics, ensuring you’re focusing on creators who meet your agency’s standards.
Enable Growth Notifications
Growth notifications are a game-changer for spotting rising talent before they become mainstream. These alerts track key indicators like sudden spikes in followers, engagement, or earnings, helping you identify up-and-coming creators early in their journey.
NimbusReach’s growth tracking system uses advanced algorithms and predictive models to flag creators showing rapid upward trends. This real-time monitoring helps you identify creators with the potential for significant earnings growth. Additionally, these alerts make it easy to keep tabs on creators you’ve already identified, ensuring you don’t miss any new developments.
Export Creator Data for Comparison
Once you’ve narrowed down your options using filters and growth tracking, exporting creator data allows you to compare candidates side by side. This method ensures your decisions are guided by hard data rather than guesswork.
Key metrics to export include monthly earnings, engagement rates, audience growth, posting frequency, and Fan Devotion Scores. By organizing this data into a spreadsheet, you can clearly compare performance metrics across multiple creators to make informed decisions.
NimbusReach simplifies this process with CSV export options for smaller datasets and bulk export tools for agencies managing extensive lists. These exports include detailed analytics, audience insights, and contact information, making both evaluation and outreach more efficient.
"Most agency revenue comes from a few top creators – identify them fast", says NimbusReach.
Step 7: Contact and Onboard Selected Creators
Once you’ve identified creators with strong potential, it’s time to reach out and onboard them to turn your research into successful partnerships. The goal is to connect with creators who have loyal, engaged fans rather than just a large follower count. Focus on those whose audiences consistently interact and show a willingness to support their content financially.
Focus on Creators with Loyal Fans
When deciding who to contact, prioritize creators whose fans are highly engaged. Look for signs like active comments, direct messages, and regular tipping. These behaviors indicate a strong connection between the creator and their audience, which translates to better revenue opportunities. The presence of "superfans" – dedicated followers who are willing to pay for content – is a key factor to consider.
Fan lifetime value is another important metric. Creators who retain subscribers and generate consistent income through subscriptions, tips, and pay-per-view content are more valuable in the long run. Low churn rates paired with steady or growing revenue per fan suggest the creator excels at keeping their audience engaged, which is often more profitable than constantly chasing new subscribers.
Personalize Your Outreach
Avoid sending generic messages during your outreach efforts. Tailor your communication to highlight the creator’s strengths, such as their top-performing content, diverse revenue streams, and consistent posting habits. This shows that you’ve done your homework and value what they bring to the table.
Use audience insights to make your message even more specific. For example, referencing metrics like NimbusReach’s Fan Devotion Score can be a powerful way to demonstrate the creator’s impact. A score of 85.2, for instance, could indicate high Google search interest, strong Instagram engagement, moderate Reddit activity, and positive fan sentiment – all signs of a creator with an audience willing to invest in their content.
Establish Clear Terms for Collaboration
Once you’ve initiated contact, set clear expectations to build trust and avoid misunderstandings. Define revenue-sharing agreements, performance goals, and the support you’ll provide upfront.
Performance-based compensation models are often the most effective. Data shows that the majority of payouts (79.3%) go to a small percentage of offers (9.11%), with platforms like Twitter (429% ROMI), Instagram (246.2% ROMI), and TikTok (212.6% ROMI) delivering strong returns. Keep in mind that profitability often ramps up over 3–6 months, so your agreements should account for this timeline. Make sure revenue-sharing terms and performance milestones are fair and mutually beneficial.
During onboarding, outline the support services you’ll offer. Help creators optimize their content by providing insights into what drives the most engagement and revenue. Offer analytics tools and reporting support – especially critical given the limited analytics available on platforms like OnlyFans. Advise on strategies for audience engagement, maximizing revenue streams, and scheduling content during peak activity times.
Plan the onboarding process around these insights. Use the first 0–3 months to lay a strong foundation, ramp up marketing efforts in months 3–6 as performance improves, and aim for significant returns in the 6–12 month period. Even creators with modest initial results can achieve impressive outcomes with the right strategies in place.
Finally, be on the lookout for potential red flags during your initial interactions. Poor communication, resistance to data-driven strategies, or an unwillingness to diversify content can signal future challenges. Similarly, creators who lack clarity about their audience demographics or struggle to maintain consistent posting may not be the best fit, no matter how impressive their surface-level metrics appear.
Conclusion: Main Points for Finding High-Earning Creators
Identifying high-earning creators isn’t just about skimming the surface; it demands a thoughtful, data-backed strategy. Successful agencies zero in on three main pillars: setting clear income benchmarks, emphasizing audience quality over sheer numbers, and utilizing advanced discovery tools to make informed decisions. Here’s a breakdown of the key takeaways.
First, define what "high-earning" means for your agency by establishing clear income thresholds. While the average creator might earn modestly, the top performers are in a league of their own, pulling in five- to six-figure monthly incomes. In fact, the top 1% of creators rake in nearly one-third of all revenue, while the top 10% account for about 75% of total earnings.
Next, focus on engagement, not just follower counts. A creator with a smaller but highly engaged audience – where fans actively tip, comment, and buy exclusive content – often outperforms those with larger, less involved followings. Genuine interaction is a key indicator of long-term earning potential.
To build on this, verifying authenticity is non-negotiable. Tools like NimbusReach, with features such as the Fan Devotion Score, help pinpoint creators with truly engaged audiences. These platforms allow you to filter by niche, earnings, and engagement rates, offering detailed analytics on performance and growth trends. This ensures you’re connecting with creators who have real, paying fans – and not inflated metrics.
Spotting authenticity also means looking for steady, organic growth. Sudden, unexplained spikes in followers or engagement often signal purchased metrics, which can derail partnerships before they even start. Consistent, gradual growth is a hallmark of trustworthy creators.
Keep in mind that the bulk of agency revenue typically comes from a small group of top-tier creators. By using advanced search tools and performance data, you can identify those with the potential to generate significant long-term revenue.
Finally, tailor your outreach to reflect these insights. Personalized messages that reference specific performance metrics – like a standout Fan Devotion Score – show creators that you’ve done your homework and value their work. This thoughtful approach not only improves response rates but also sets the stage for lasting, profitable partnerships. Combining this targeted outreach with a systematic strategy ensures you’re building relationships with creators who truly align with your agency’s goals.
FAQs
What are the best ways for agencies to find high-earning creators using data-driven tools?
Agencies looking to connect with top-tier creators can turn to data-driven platforms like NimbusReach. These tools make it easier to zero in on high-earning creators by offering advanced search and filtering options. With these features, agencies can prioritize critical factors like niche focus, potential earnings, and engagement rates.
One standout feature of NimbusReach is its Fan Devotion Score. This metric dives deep into analytics, assessing signals such as social media activity and fan interactions. By leveraging this data, agencies can identify creators with dedicated, paying followers. The result? Smarter outreach strategies and better opportunities for sustained growth.
What are the key signs of genuine audience engagement agencies should look for when evaluating creators?
To spot creators who genuinely connect with their audience, look for clear signs of engagement. These might include active and thoughtful Instagram comments, lively discussions on Reddit, frequent mentions across various websites, and a noticeable level of Google search interest tied to their name or content.
By zeroing in on these metrics, agencies can identify creators who have built a loyal and interactive fan base. This approach not only boosts the chances of uncovering creators with strong earning potential but also ensures partnerships that deliver better outcomes and leave a lasting impact.
Why should agencies prioritize creators with multiple income streams, and how does this benefit long-term revenue growth?
Agencies gain a lot by working with creators who have varied income streams. Why? Because these creators often bring more stable and scalable earning opportunities to the table. The top-performing creators – those with dedicated superfans – typically drive the bulk of an agency’s revenue. This makes it essential to pinpoint creators with real, paying audiences.
Having diverse income sources also helps cushion financial risks and keeps revenue steady, even when the market shifts. By zeroing in on creators with strong engagement and multiple ways to monetize, agencies set themselves up for steady, long-term growth.
