Fan spending on OnlyFans in 2025 is more focused and intentional than ever. Here’s a quick overview of the key trends reshaping the platform:
- Higher Spending by Fewer Fans: A smaller group of superfans now drives the majority of revenue, with superfans accounting for just 2% of a creator’s audience but contributing 52% of merchandise sales.
- Regional Differences: U.S. states like West Virginia and Nevada lead in per-capita spending, while Mississippi and Louisiana spend the least.
- Shift to Premium Content: Fans increasingly prefer custom content and live interactions over basic subscriptions.
- Creator Focus: Agencies are prioritizing creators with smaller, highly engaged audiences over those with large but less active followings.
- Advanced Tools: Platforms like NimbusReach help agencies identify creators with financially engaged audiences using features like the Fan Devotion Score.
Takeaway: The creator economy is moving toward quality engagement over sheer audience size. Superfans and regional insights are key drivers of growth, making data-driven strategies essential for success.
OnlyFans Spending Overview for 2025
Total Fan Spending and Growth Rates
In 2023, fans on OnlyFans spent an impressive $6.63 billion, reflecting a 19% jump compared to 2022 spending levels. This surge highlights the platform’s expanding popularity and sets the tone for what could be an even larger spending landscape in 2025. These numbers also hint at shifting fan behaviors and demographics, topics we’ll dive into further in this article.
Average Fan Spending and Growth Patterns
Average Spend Per Fan in 2025
In 2025, the average annual spending by OnlyFans users saw a noticeable uptick. While some fans stick to basic subscription plans, others dive deeper into the platform, paying for custom content and premium interactions. These small monthly subscription fees, when multiplied across a vast user base, form a solid revenue foundation for creators. This upward trend also lays the groundwork for examining spending patterns over the past five years.
5-Year Spending Comparison
Over the last five years, both platform revenue and average fan spending have shown consistent growth. Early on, the surge in engagement during the pandemic played a significant role in boosting spending. In the years since, while the growth rate has slowed, the steady increases point to a more mature market and shifting consumer preferences. These patterns highlight a lasting evolution in fan behavior, which is further reflected in post-pandemic trends.
Post-Pandemic Spending Trends
The pandemic brought lasting changes to how fans interact with content. Many subscribers who joined during lockdowns now lean toward premium options, such as custom content and live interactions. This shift toward exclusive experiences signals a long-term transformation in fan behavior, which continues to drive the platform’s growth. For agencies scouting for high-value creators, these spending habits offer valuable insights into what fans are willing to pay for.
Demographics of High-Spending Fans
US Regional Spending Trends
When it comes to spending habits, regional differences across the United States paint a striking picture. In 2024, West Virginia topped the list with an impressive annual per-capita spend of $116,313 per 10,000 residents. Nevada followed closely behind, with Colorado, Illinois, and Iowa rounding out the top five. On the other end of the spectrum, Mississippi recorded the lowest annual spending at $54,728 per 10,000 residents, with Louisiana trailing just ahead.
These regional disparities highlight the importance of geography when evaluating creators and planning outreach strategies. Tools like NimbusReach enable agencies to pinpoint creators whose audiences align with these high-spending regions. By leveraging this data, brands can form partnerships that maximize impact and align with spending trends, adding a deeper dimension to their outreach efforts.
How Superfans Drive Creator Earnings
What Are Superfans
Superfans might not make up the majority of a creator’s audience, but they play an outsized role in driving revenue on OnlyFans. These loyal followers contribute through subscriptions, purchasing premium content, tipping during live streams, and even paying for personalized interactions. Their unwavering support creates a steady stream of income, which is crucial for creators looking to sustain and grow their businesses.
When you break down spending trends across different U.S. regions, the influence of superfans becomes even clearer. Their financial contributions can significantly boost a creator’s overall earnings. This makes cultivating and retaining superfans a top priority – not just for creators but also for agencies scouting talent. In fact, agencies often focus on finding creators with a strong superfan base because these dedicated followers are the backbone of consistent revenue.
How Agencies Can Find High-Value Creators
Given the importance of superfans, agencies need more than just surface-level metrics like follower counts to identify creators with real earning potential. While a large following might look impressive, it doesn’t always translate to meaningful engagement or financial support. That’s where advanced tools come into play.
NimbusReach addresses this challenge with its proprietary Fan Devotion Score. This tool goes beyond basic analytics, leveraging a wide range of web signals to pinpoint creators whose fans are not just engaged but also financially invested. With advanced search and filtering features, NimbusReach allows agencies to zero in on creators based on niche, earning potential, and audience engagement. This streamlined approach helps agencies uncover creators whose audiences are likely to generate significant revenue, aligning perfectly with the shifting dynamics of fan engagement and spending habits.
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Actionable Insights for Agencies and Marketers
Using Audience Data for Growth
By 2025, spending trends in the OnlyFans creator economy are shifting toward quality over quantity. Agencies are moving away from focusing on creators with large followings and instead prioritizing those with highly engaged, high-spending audiences. This shift requires digging deeper than surface-level metrics like follower counts or social media likes.
The real game-changer lies in analyzing fan behavior – how often they spend, their retention over time, and their overall engagement. Creators with smaller yet dedicated fanbases often outperform those with massive but disengaged followings. Agencies that focus on these deeper insights tend to see better returns, as they partner with creators whose audiences are already primed for spending.
Regional data also plays a vital role in shaping strategies. For instance, fans in certain parts of the U.S. are known to spend more. Agencies that leverage this geographic information can fine-tune their recruitment efforts, prioritizing creators with audiences in these high-spending areas. This approach ensures a stronger revenue potential right from the start.
Content performance analytics add another layer of insight. By linking content success to fan behavior, agencies can identify creators who consistently drive purchases, tips, and subscription renewals. These creators not only understand their audience but also build stronger relationships, fostering the kind of loyalty that leads to sustained revenue growth. Agencies equipped with these insights are better positioned to target high-value creators effectively.
Advanced Analytics Tools
Building on audience insights, advanced analytics tools make finding top creators easier and more efficient. Traditional methods of creator discovery often fall short, as basic metrics like follower counts don’t reveal whether fans are actually spending money. This gap makes it harder for agencies to make informed decisions about partnerships.
Enter NimbusReach, a platform designed specifically for OnlyFans creator discovery. Its Fan Devotion Score goes beyond likes and comments, using web signals to identify creators with audiences that demonstrate real financial engagement. This deeper look into spending behavior helps agencies pinpoint creators with genuine earning potential.
NimbusReach also offers advanced search and filtering tools, allowing agencies to narrow their search based on niche, earnings potential, and audience quality. This targeted approach saves time and resources, eliminating the need for manual research on creators who may not deliver revenue.
Another standout feature is growth alerts, which notify agencies in real-time about emerging talent and performance shifts. This gives agencies a competitive edge by helping them identify rising stars before others do. The platform’s bulk export tools further streamline outreach, making large-scale campaigns more manageable.
NimbusReach offers three subscription tiers to fit different needs:
- Starter: $25/month for 250 profile views.
- Growth: $50/month for 1,000 profile views, plus growth alerts.
- Pro: $150/month for 5,000 profile views, dedicated support, and advanced ideation tools.
Additionally, the platform’s content ideation tool provides agencies with insights into trending content and audience preferences. By helping creators align with what their fans want, this tool not only boosts creator performance but also strengthens long-term partnerships, benefiting both creators and agencies alike.
What Is OnlyFans Management & Is It Still Worth It in 2025?
Key Insights from 2025 Spending Trends
The OnlyFans creator economy in 2025 highlights a clear shift in focus: quality over quantity. While superfans might represent a smaller slice of the audience, they are the ones driving the lion’s share of revenue. On average, superfans spend around $100 per creator annually.
Digging deeper into fan behavior, the numbers paint an even clearer picture. Superfans make up just 2% of a creator’s monthly audience, yet they account for a whopping 18% of engagement and an impressive 52% of merchandise sales. To put it into perspective, having 1,000 superfans can be nearly 25 times more profitable than relying on broad-reach strategies.
The potential for superfan monetization is massive, with projections estimating it to become a $4.3 billion opportunity by 2026. This shift underscores the limitations of traditional metrics, as they often fail to capture the true earning potential of these dedicated fans. It’s also worth noting that 41% of a creator’s income now comes directly from fan payments, solidifying the importance of paid patronage in the evolving creator economy.
For agencies, these trends deliver a clear message: adapt or fall behind. Platforms like NimbusReach are stepping in to provide data-driven insights, using tools like the Fan Devotion Score to measure genuine financial engagement. To achieve sustainable, higher revenues, agencies need to prioritize creators with dedicated superfans rather than chasing sheer follower numbers.
FAQs
Why are superfans so important to OnlyFans creators’ earnings?
Superfans play a pivotal role in the success of OnlyFans creators, contributing significantly to their income. These dedicated supporters are the ones who go above and beyond, making frequent purchases like subscriptions, tips, and exclusive premium content. Their unwavering loyalty not only boosts creators’ earnings but also helps sustain their long-term growth on the platform.
For creators, especially those in the top 1%, having a solid base of superfans can translate into substantial earnings – often surpassing $33,000 per month. This demonstrates how the deep engagement and spending habits of superfans are a cornerstone of the platform’s success and the creators’ ability to thrive.
What are the regional differences in OnlyFans fan spending across the U.S., and how can creators use this data to grow their earnings?
Fan spending on OnlyFans shows noticeable variation across the United States. For example, in 2024, New York alone accounted for a whopping $179.1 million in total spending. Meanwhile, states in the West and South tend to have larger concentrations of creators, which could indicate stronger fan engagement in those areas. These regional differences present a chance for creators to refine their strategies.
By diving into this data, creators can adjust their content and marketing efforts to target high-spending states or regions with particularly active audiences. Understanding where fan engagement is strongest allows creators to fine-tune their outreach and align their strategies with these trends, ultimately boosting their revenue potential.
How can agencies find OnlyFans creators with loyal, high-spending fans?
Agencies can use tools like the Fan Devotion Score to pinpoint OnlyFans creators with the most engaged and loyal audiences. This score evaluates crucial metrics, including how often fans interact, their spending patterns, and the overall quality of engagement. The result? A clear picture of creators with truly dedicated, high-value followers.
Zeroing in on creators with superfans – those who consistently generate substantial revenue – allows agencies to streamline their strategies and boost earnings. These insights help identify creators who contribute to consistent growth and sustained success.
